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The New Age of Giving, with Guest Jamie Serino
In episode 26, John Beck, Jr., welcomes to the studio, Corporate Social Responsibility expert Jamie Serino. John and Jamie discuss the new age of giving and the latest technologies that are impacting the way organizations manage their Corporate Social Responsibility (CSR) Programs.
Jamie Serino is Director of Marketing for Blackbaud’s Corporations & Foundations division. Bringing nearly two decades of leadership experience spanning the private and nonprofit sectors, Jamie oversees the strategy to communicate Blackbaud’s brand promise to grant making organizations and corporations, drives market leadership, and establishes strategic partnerships that lift the philanthropic sector. Jamie also hosts the Champions for Social Good podcast. Prior to joining Blackbaud, Jamie developed and led transformational marketing and communication strategies in both B-to-B and B-to-C technology industries, including financial services, network security, CRM, Internet telephony and HR/Recruiting. He was instrumental in building the Vonage brand, growing the customer base from 10,000 to 2.5 million, while helping the company through its IPO. He also led the centralization of communications and branding at SunGard in order to reposition the company for IPO/acquisition.
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